Immaculate Conception & St. Joseph School
For more than 10 years, the dolphin mascot of Chicago’s Immaculate Conception & St. Joseph School, which was created by the students, lacked an official logo design. As a result, the school relied on clip art, leading to inconsistencies across communications, gym and team uniforms, and branded merchandise. The challenge was to create a logo that captured the dolphin’s academic personality—friendly, loyal, intelligent, and playful—while adding just the right touch of sporty fierceness (but not so much that it would frighten the school’s youngest students). See the logo brought to life here.
