Aalborg Aquavit

To boost brand visibility and appeal in the U.S. among both seasoned aquavit drinkers and newcomers, Denmark’s Aalborg Aquavit developed the “Ice Skål” shot ski promotion for cold-weather markets. Pronounced “Ice Skol” (a handy Nordification of “Ice Cold”), the promotion was activated in bars and sponsored pre-game events, tapping into the lively and competitive spirit of the moment and its target audience. The effort included this branding exploration, along with shot ski design and on-premise promotional materials. Read more about the shot ski promotion here.