Daar Charitable Organization
Daar Charitable Organization, a US-based nonprofit helping Ukrainian citizens, saw its visibility skyrocket after Russia's 2022 invasion of Ukraine. They wanted a branding refresh to keep up with their growing presence. The exploration offered a variety of options that modernized their image while showcasing their commitment to humanitarian aid and the significant impact they were making. All of the approaches incorporated one or more important Ukrainian symbols including the national colors; the sunflower, viewed as a symbol of peace and resilience; and the “tryzub” or trident, an important symbol of Ukrainian identity which represents the country's rich cultural heritage and long struggle for independence.
