Immaculate Conception & St. Joseph School

In the fall of 2020, as ICSJ School prepared to safely welcome students back after five months of remote learning due to COVID-19, I developed a comprehensive signage system grounded in the school’s brand identity to promote health and safety protocols throughout the campus. Featuring the school’s beloved dolphin mascot proudly wearing a mask, the signage reinforced critical behaviors such as consistent mask usage, social distancing both inside and outside the building, and safe movement through shared spaces. A bold "Strong" stamp, aligned with the school’s visual identity, unified the campaign, fostering school pride and a collective commitment to safety. These visuals not only communicated essential guidelines but also contributed to a welcoming and reassuring environment as students transitioned back to in-person learning.

SignageJohn Siebert